The Not So Simple Life: Naturecultures of Voluntary Simplicity

In this paper we use Haraway’s (1991) concept of natureculture to broadly explore one aspect of anti-consumption, voluntary simplicity, in the context of urban stock-keeping. We explore how nature is mobilised as a shifting resource among those adopting a voluntary simplified lifestyle for the home production of eggs.


Shona Bettany and Ben Kerrane (2013) ,"The Not So Simple Life: Naturecultures of Voluntary Simplicity ", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.


Shona Bettany, University of Westminster, UK
Ben Kerrane, University of Manchester, UK


NA - Advances in Consumer Research Volume 41 | 2013

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