Is Variety the Spice of Love?
Doing things with your partner is important to maintaining good romantic relationships, but couples may differ in the variety of activates they do. Five experiments demonstrate doing varied (similar) joint-activities benefit relationships perceived to be in early (later) stages. These effects are driven by feelings of excitement (stability).
Jordan Etkin (2013) ,"Is Variety the Spice of Love?", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research, Pages: .
Jordan Etkin, Duke University, USA
NA - Advances in Consumer Research Volume 41 | 2013
B3. The Effect of Temporal Distance on Online Reviews’ Recommendation Power: The Role of Spontaneous Retrieval and Perceived Trust
Kyu Ree Kim, Seoul National University
Wujin Chu, Seoul National University
Secrecy Prompts Nonconformity-Avoidance in Consumption Choice
DONGJIN HE, Hong Kong Polytechic University
Yuwei Jiang, Hong Kong Polytechic University
Gerald J. Gorn, Hong Kong Polytechic University
P13. Self-Selected versus Fixed Price Bundling: The Effect of Bundle Type on Perceived Quality
Burcak Bas, Bocconi University, Italy
GULEN SARIAL ABI, Bocconi University, Italy