The Rewarding Nature of Matchmaking
Four experiments examine the psychology underlying the proclivity to play “matchmaker.” We show that matching others with the goal of creating connections leads to greater happiness and is more intrinsically rewarding than other tasks. We also document “need for closure” is a critical moderator of the rewarding nature of matchmaking.
Lalin Anik and Michael Norton (2013) ,"The Rewarding Nature of Matchmaking", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research, Pages: .
Lalin Anik, Duke University, USA
Michael Norton, Harvard Business School, USA
NA - Advances in Consumer Research Volume 41 | 2013
Time and Space for Robots and AI
Marat Bakpayev, University of Minnesota Duluth, USA
Social Class and Prosocial Behaviors
Yan Vieites, Brazilian School of Public and Business Administration, Brazil
Eduardo B. Andrade, FGV / EBAPE
Rafael Burstein Goldszmidt, Brazilian School of Public and Business Administration, Brazil
The Trusted Influencer: How They Do It and How Brands Can Benefit
Gillian Brooks, Oxford University, UK
Mikolaj Piskorski, IMD