The Rewarding Nature of Matchmaking

Four experiments examine the psychology underlying the proclivity to play “matchmaker.” We show that matching others with the goal of creating connections leads to greater happiness and is more intrinsically rewarding than other tasks. We also document “need for closure” is a critical moderator of the rewarding nature of matchmaking.



Citation:

Lalin Anik and Michael Norton (2013) ,"The Rewarding Nature of Matchmaking", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research, Pages: .

Authors

Lalin Anik, Duke University, USA
Michael Norton, Harvard Business School, USA



Volume

NA - Advances in Consumer Research Volume 41 | 2013



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