Pour Oil on Troubled Water: the Effects of Mere-Measurement and Time on Customer Desire For Revenge
The findings of our longitudinal study show that the type of measurement with which data is collected moderates the time-revenge relationship. Time reduces revenge if it is combined with answering multiple surveys. Otherwise, time has amplification effects without the presence of such measurement bias.
Mina Rohani, Yany Grégoire, Renaud Legoux, and Jean-Charles Chebat (2013) ,"Pour Oil on Troubled Water: the Effects of Mere-Measurement and Time on Customer Desire For Revenge", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research, Pages: .
Mina Rohani, HEC Montreal, Canada
Yany Grégoire, HEC Montreal, Canada
Renaud Legoux, HEC Montreal, Canada
Jean-Charles Chebat, HEC Montreal, Canada
NA - Advances in Consumer Research Volume 41 | 2013
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