Focus on Your Feelings - But the Right Ones: Insights on the Processes of Ego Depletion

This research examines the role of feelings in stimulating versus eliminating the depletion effect. We demonstrate the differential effects of feelings signaling a need to spend less additional resources (e.g., fatigue) versus more additional resources (e.g., hunger) on depleted consumers’ self-regulatory behavior.


Nina Belei, Claudia Jasmand, and Brian Sternthal (2013) ,"Focus on Your Feelings - But the Right Ones: Insights on the Processes of Ego Depletion", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.


Nina Belei, Radboud University Nijmegen, The Netherlands
Claudia Jasmand, Imperial College London, UK
Brian Sternthal, Northwestern University, USA


NA - Advances in Consumer Research Volume 41 | 2013

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