Focus on Your Feelings - But the Right Ones: Insights on the Processes of Ego Depletion

This research examines the role of feelings in stimulating versus eliminating the depletion effect. We demonstrate the differential effects of feelings signaling a need to spend less additional resources (e.g., fatigue) versus more additional resources (e.g., hunger) on depleted consumers’ self-regulatory behavior.



Citation:

Nina Belei, Claudia Jasmand, and Brian Sternthal (2013) ,"Focus on Your Feelings - But the Right Ones: Insights on the Processes of Ego Depletion", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.

Authors

Nina Belei, Radboud University Nijmegen, The Netherlands
Claudia Jasmand, Imperial College London, UK
Brian Sternthal, Northwestern University, USA



Volume

NA - Advances in Consumer Research Volume 41 | 2013



Share Proceeding

Featured papers

See More

Featured

I’m Just Trying to Help: How Volunteers’ Social Media Posts Alter Support for Charitable Organizations

Michelle Daniels, Arizona State University, USA
Kirk Kristofferson, Ivey Business School
Andrea Morales, Arizona State University, USA

Read More

Featured

When do More Options Produce Worse Choice?

Shannon Duncan, Columbia University, USA
Ulf Bockenholt, Northwestern University, USA
Eric J Johnson, Columbia University, USA

Read More

Featured

P12. Disclosure of Project Risk in Crowdfunding

Jooyoung Park, Peking University
KEONGTAE KIM, Chinese University of Hong Kong, China

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.