Deserved Fruits of Labor? Culture, Just-World Beliefs, and Preferences For Redistributive Incentive Schemes

What makes tax and incentive schemes more or less preferable in different cultures? Three correlational and experimental studies demonstrate that cultural variations in fundamental social beliefs about the causes of individual performance and success are responsible for cultural variations in preferences for fiscal redistribution and for redistributive reward systems.


William W. Maddux, Douglas H. Frank, and Klaus Wertenbroch (2013) ,"Deserved Fruits of Labor? Culture, Just-World Beliefs, and Preferences For Redistributive Incentive Schemes", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research, Pages: .


William W. Maddux, INSEAD, France
Douglas H. Frank, INSEAD, France
Klaus Wertenbroch, INSEAD, France and University of Pennsylvania, USA


NA - Advances in Consumer Research Volume 41 | 2013

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