The Psychophysics of Humor

Psychological distance is an important factor in triumphing over tragedy, first through humor and next through irrelevance. A longitudinal study of humorous reactions to Hurricane Sandy reveals a sweet spot to comedy. Humorous responses rise and subsequently fall with time - a pattern predicted uniquely by the benign violation theory.


A. Peter McGraw, Lawrence Williams, and Caleb Warren (2013) ,"The Psychophysics of Humor", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research, Pages: .


A. Peter McGraw, University of Colorado, USA
Lawrence Williams, University of Colorado, USA
Caleb Warren, Bocconi University, Italy


NA - Advances in Consumer Research Volume 41 | 2013

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