What Was I Thinking? Effect of Construal on Memory-Based Choice
While research in construal level theory typically looks at one-time decisions, we consider decisions that require learning over time. In a series of studies, we show when construal acts through attribute weighting at the point of information retrieval rather than attentional processes in information encoding.
Citation:
Ernest Baskin, Cheryl Wakslak, and Nathan Novemsky (2013) ,"What Was I Thinking? Effect of Construal on Memory-Based Choice", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research, Pages: .
Authors
Ernest Baskin, Yale University, USA
Cheryl Wakslak, University of Southern California, USA
Nathan Novemsky, Yale University, USA
Volume
NA - Advances in Consumer Research Volume 41 | 2013
Share Proceeding
Featured papers
See MoreFeatured
Time-of-Day Effects on Consumers’ Social Media Engagement
Ozum Zor, Rutgers University, USA
Kihyun Hannah Kim, Rutgers University, USA
Ashwani Monga, Rutgers University, USA
Featured
Shopping for Freedom: Moroccan Women's Experience in Supermarkets
Delphine Godefroit-Winkel, Toulouse Business School, Casablanca Campus
lisa penaloza, Kedge Business School
Sammy Kwaku Bonsu, Ghana Institute of Management and Public Administration
Featured
Collaborative Work as Catalyst for Market Formation: The Case of the Ancestral Health Market
Burcak Ertimur, Fairleigh Dickinson University
Steven Chen, California State University, Fullerton