What Was I Thinking? Effect of Construal on Memory-Based Choice

While research in construal level theory typically looks at one-time decisions, we consider decisions that require learning over time. In a series of studies, we show when construal acts through attribute weighting at the point of information retrieval rather than attentional processes in information encoding.


Ernest Baskin, Cheryl Wakslak, and Nathan Novemsky (2013) ,"What Was I Thinking? Effect of Construal on Memory-Based Choice", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research, Pages: .


Ernest Baskin, Yale University, USA
Cheryl Wakslak, University of Southern California, USA
Nathan Novemsky, Yale University, USA


NA - Advances in Consumer Research Volume 41 | 2013

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