Unit Asking: a Method to Boost Donations and Beyond

We introduce a virtually costless method for boosting charitable donations: unit-asking—before asking donors to decide willingness-to-donate for N needy persons, asking them to indicate a hypothetical willingness-to-donate for one of the needy persons. Three studies involving both real and hypothetical fundraisers test and establish the effectiveness of the method.



Citation:

Christopher Hsee, Jiao Zhang, Zoe Lu, and Fei Xu (2013) ,"Unit Asking: a Method to Boost Donations and Beyond", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research, Pages: .

Authors

Christopher Hsee, University of Chicago, USA
Jiao Zhang, University of Miami, USA
Zoe Lu, Shanghai Jiao Tong University, China
Fei Xu, Shanghai Jiao Tong University, China



Volume

NA - Advances in Consumer Research Volume 41 | 2013



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