The Maximizing Mindset

Getting the best is great. The goal of maximizing outcomes has been advocated as ideal in almost every domain of life. We propose that maximizing constitutes a mindset that may be situationally activated and impact subsequent consumption satisfaction, e.g., amplifying regret and dissatisfaction and increasing likelihoods of returning products.



Citation:

Jingjing Ma and Neal J. Roese (2013) ,"The Maximizing Mindset", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research, Pages: .

Authors

Jingjing Ma, Northwestern University, USA
Neal J. Roese, Northwestern University, USA



Volume

NA - Advances in Consumer Research Volume 41 | 2013



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