Thanks But No Thanks: the Impact of Gratitude on Consumer Self-Regulation

Despite the plethora of beliefs about the beneficial effects of gratitude, very little evidence exists supporting a cause-effect relationship between gratitude and individuals’ well-being. In this research we aim at addressing this gap in literature by exploring how gratitude can directly impact individuals’ own well-being and preferences.


Marina Carnevale, Stephen J. Gould, and Rania W. Semaan (2013) ,"Thanks But No Thanks: the Impact of Gratitude on Consumer Self-Regulation", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.


Marina Carnevale, Fordham University, USA
Stephen J. Gould, Baruch College, CUNY, USA
Rania W. Semaan, American University of Sharjah, UAE


NA - Advances in Consumer Research Volume 41 | 2013

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