Thanks But No Thanks: the Impact of Gratitude on Consumer Self-Regulation
Despite the plethora of beliefs about the beneficial effects of gratitude, very little evidence exists supporting a cause-effect relationship between gratitude and individuals’ well-being. In this research we aim at addressing this gap in literature by exploring how gratitude can directly impact individuals’ own well-being and preferences.
Citation:
Marina Carnevale, Stephen J. Gould, and Rania W. Semaan (2013) ,"Thanks But No Thanks: the Impact of Gratitude on Consumer Self-Regulation", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.
Authors
Marina Carnevale, Fordham University, USA
Stephen J. Gould, Baruch College, CUNY, USA
Rania W. Semaan, American University of Sharjah, UAE
Volume
NA - Advances in Consumer Research Volume 41 | 2013
Share Proceeding
Featured papers
See MoreFeatured
Globalizing from the Periphery: The Role of Consumer Paratextual Translation
Angela Gracia B. Cruz, Monash University, Australia
Yuri Seo, University of Auckland, New Zealand
Itir Binay, Monash University, Australia
Featured
Machine Talk: How Conversational Chatbots Promote Brand Intimacy and Influence Consumer Choice
Thomas Hilden, University of Geneva, Switzerland
Christian Hildebrand, University of Geneva, Switzerland
Gerald Häubl, University of Alberta, Canada
Featured
The Upside of Immorality: The Signal Value of Offensive Producer Behavior
Amit Bhattacharjee, Erasmus University Rotterdam, The Netherlands
Jonathan Zev Berman, London Business School, UK
Gizem Yalcin, Erasmus University Rotterdam, The Netherlands