"Our" Past Gives "Me" a Better Future: the Influence of Collective Nostalgic Consumption on Future Perceptions

This paper has identified one important difference between personal and collective nostalgic consumption, suggesting that consumers perceive their future as better after engaging in collective nostalgic consumption. Our findings provided support for our proposed effect not resulting from common cognitive effects (e.g., spillover effect, contrast effect) per se.



Citation:

Canice M.C. Kwan, Shirley Y. Y. Cheng, and Alex S. L. Tsang (2013) ,""Our" Past Gives "Me" a Better Future: the Influence of Collective Nostalgic Consumption on Future Perceptions", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.

Authors

Canice M.C. Kwan, Chinese University of Hong Kong, Hong Kong, China
Shirley Y. Y. Cheng, Hong Kong Baptist University, Hong Kong, China
Alex S. L. Tsang, Hong Kong Baptist University, Hong Kong, China



Volume

NA - Advances in Consumer Research Volume 41 | 2013



Share Proceeding

Featured papers

See More

Featured

N3. Emotion Regulation and Memory for Negative Emotion Ads

Sandra Segal, Ben Gurion University, Israel
Hila Riemer, Ben Gurion University, Israel
Shai Danziger, Tel Aviv University, Israel
Gal Sheppes, Tel Aviv University, Israel

Read More

Featured

C5. Krabby Patties, Kelp Chips, or KitKats?: Exploring the Depictions of Food Featured in Children’s Television Shows  

Kathy Tian, University of Illinois at Urbana-Champaign, USA
Regina Ahn, University of Illinois at Urbana-Champaign, USA
Michelle Renee Nelson, University of Illinois at Urbana-Champaign, USA

Read More

Featured

When Novices have more Influence than Experts: Empirical Evidence from Online Peer Reviews

Peter Nguyen, Ivey Business School
Xin (Shane) Wang, Western University, Canada
Xi Li, City University of Hong Kong
June Cotte, Ivey Business School

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.