Negativity Bias in the Product Prevention Ad Claim
This research examined the negativity bias effect when consumers face with a product prevention ad claim. Data from three experiments show that the negative pre-existing attitude toward a brand and a product category stimulated biased information processing to the negative direction.
Jihye Park and H. Rao Unnava (2013) ,"Negativity Bias in the Product Prevention Ad Claim", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.
Jihye Park, Hankuk University of Foreign Studies, Republic of Korea
H. Rao Unnava, Fisher College of Business, Ohio State University, USA
NA - Advances in Consumer Research Volume 41 | 2013
Mediation as a Multi-Dimensional Process of Brand-Related Interaction
Serena Wider, Copenhagen Business School
Andrea Lucarelli, Lund University
Sylvia Wallpach, Copenhagen Business School
N13. Smaller Self but Larger Tips? The Effect of Awe on Consumers’ Tipping Intention
Ran Li, Chinese University of Hong Kong, China
Q4. The notion of self-optimization in context of self-tracking and beyond
Agnieszka Krzeminska, Leuphana University Lüneburg
Dorthe Brogård Kristensen, University of Southern Denmark, Denmark