Religiosity and Acculturation Through Apparel Consumption Amongst North African Migrant Women in France

I explore how North African Muslim migrant women construct clothing symbolism to gain power over their bodies in French culture which perceives its culture superior to others. Whilst migrant women with low religiosity abdicate religious dress for better integration, highly religious participants challenge the secular state by theatralizsing their Burqa.



Citation:

Ranam Alkayyali (2013) ,"Religiosity and Acculturation Through Apparel Consumption Amongst North African Migrant Women in France", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research, Pages: .

Authors

Ranam Alkayyali, UPEC, ESCP Europe, France



Volume

NA - Advances in Consumer Research Volume 41 | 2013



Share Proceeding

Featured papers

See More

Featured

R4. Human Brands and Their Consumers: How Consumers Reform Brand Understandings Following Critical Incidents

Kimberley Mosher Preiksaitis, Siena College

Read More

Featured

Symbolic sustainable attributes improve attitude toward low-quality products: A warm-glow feelings account

Valéry Bezençon, University of Neuchâtel
Florent Girardin, University of Neuchâtel
Renaud Lunardo, Kedge Business School

Read More

Featured

R5. Autonomy or Enjoyment? The Contingent Nature of Brand Ritual

Yaxuan Ran, Zhongnan University of Economics and Law
Echo Wen Wan, University of Hong Kong

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.