What a Feeling! Touching Sexually Laden Stimuli Makes Women Seek Rewards
Tactile sexual primes affect women’s economic decision-making. Similar to the effects found in men, touching a pair of boxer shorts leads to monetary craving (study 1), and erodes loss aversion for money and food (study 2) in women. These effects were not observed when touch was prevented (study 3).
Anouk Festjens, Sabrina Bruyneel, and Siegfried Dewitte (2013) ,"What a Feeling! Touching Sexually Laden Stimuli Makes Women Seek Rewards", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research, Pages: .
Anouk Festjens, Katholieke University Leuven, Belgium
Sabrina Bruyneel, Katholieke University Leuven, Belgium
Siegfried Dewitte, Katholieke University Leuven, Belgium
NA - Advances in Consumer Research Volume 41 | 2013
How Framing Donor Match as Collaboration Impacts Donation: The Importance of In-Context Field Experiments In Fundraising
Indranil Goswami, SUNY Buffalo
Oleg Urminsky, University of Chicago, USA
Sustainable Luxury: a Paradox or a Desirable Consumption?
Jennifer Jung Ah Sun, Columbia University, USA
Silvia Bellezza, Columbia University, USA
Neeru Paharia, Georgetown University, USA
Don’t Tell Me Who I Am! When and How Assigning Consumers an Identity Backfires
Noah Castelo, Columbia University, USA
Kirk Kristofferson, Ivey Business School
Kelley Main, University of Manitoba, Canada
Katherine White, University of British Columbia, Canada