Childhood Obesity: Is Advertising the Culprit?
We present a meta-analysis of recent studies into the size of the effect of advertising on children. We find that only experimental studies have a small effect, while observational studies show no long-term effect. Discussions of implications for regulation and further research follow.
Stephan Dahl and Debra Desrochers (2013) ,"Childhood Obesity: Is Advertising the Culprit?", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research, Pages: .
Stephan Dahl, University of Hull, UK
Debra Desrochers, Westminster University, UK
NA - Advances in Consumer Research Volume 41 | 2013
D7. ‘That’s (Not) My Business’: Examining Behavior, Interactions and Implications of Consumer Brand Advocates and Brand Adversaries in Social Media
Marcus Opitz, University of Vienna
Sabine Einwiller, University of Vienna
I5. Take That Mirror Away From me! Clothing Consumption by the Elderly and the Self-identity of the Young
Daniela Ferreira, Federal University of Rio de Janeiro
Guilt Undermines Consumer Willingness to Buy More Meaningful Time
Ashley V. Whillans, Harvard Business School, USA
Elizabeth W. Dunn, University of British Columbia, Canada