Childhood Obesity: Is Advertising the Culprit?

We present a meta-analysis of recent studies into the size of the effect of advertising on children. We find that only experimental studies have a small effect, while observational studies show no long-term effect. Discussions of implications for regulation and further research follow.


Stephan Dahl and Debra Desrochers (2013) ,"Childhood Obesity: Is Advertising the Culprit?", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research, Pages: .


Stephan Dahl, University of Hull, UK
Debra Desrochers, Westminster University, UK


NA - Advances in Consumer Research Volume 41 | 2013

Share Proceeding

Featured papers

See More


Digital Storytelling and Post-Trust Online Sperm Marketing

Jennifer Takhar, Institut Supérieur de Gestion, Paris, France.
Laetitia Mimoun, HEC Paris, France

Read More


Want to Stick to Your Goals? Think about “Dissimilar” Alternatives that You’ve Forgone!

Hye-young Kim, University of Chicago, USA
Oleg Urminsky, University of Chicago, USA

Read More


Attention to missing information: The effect of novel disclosure methods

Nikolos M Gurney, Carnegie Mellon University, USA
George Loewenstein, Carnegie Mellon University, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.