Emerging Market (Sub)Systems and Consumption Field Refinement

In this conceptual paper, we introduce a meso-level theoretical framework (Consumption Field Refinement) to explain the development of market systems and suggest methods for researching this development. Our framework centres on the idea that the market system consists of interlinked subsystems (consumption fields), each focused on a particular consumption activity.


Sofia Ulver, Carys Egan-Wyer, Ulf Johansson, Jon Bertilsson, and Marcus Klasson (2013) ,"Emerging Market (Sub)Systems and Consumption Field Refinement", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.


Sofia Ulver, Lund University, Sweden
Carys Egan-Wyer, Lund University, Sweden
Ulf Johansson, Lund University, Sweden
Jon Bertilsson, Lund University, Sweden
Marcus Klasson, Lund University, Sweden


NA - Advances in Consumer Research Volume 41 | 2013

Share Proceeding

Featured papers

See More


Influence of Visual Crowding and Space Between Products on Consumer Choice

Ana Scekic, HEC Paris, France
Selin Atalay, Frankfurt School of Finance and Management, Germany
Cathy Liu Yang, HEC Paris, France
Peter Ebbes, HEC Paris, France

Read More


F1. Reach out in the Darkness: How Unfair Treatments Shape Social Connection Motivation

Yijie Wang, Hong Kong Polytechic University
Yuwei Jiang, Hong Kong Polytechic University
Mandy Mantian Hu, Chinese University of Hong Kong, China
Ninghua Zhong, Tongji University

Read More


Deprivation of Control and the Phonetic Appeal of Brand Names

Jamel Khenfer, Zayed University
Caroline Cuny, Grenoble Ecole de Management

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.