Viewing the Creation and Reproduction of Racial Stratification Through Consumption: Life Histories of the Black Middle Class in America
Through exploring life histories of Black middle-class families, I document the racial stratifications of the American marketplace. Recognizing the historical conditions specific to late capitalism that perpetuate racial stratifications, I demonstrate how the Black consumer’s racial and class identity is protected by origin myths yet challenged by generational differences.
Citation:
David Crockett (2013) ,"Viewing the Creation and Reproduction of Racial Stratification Through Consumption: Life Histories of the Black Middle Class in America", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research, Pages: .
Authors
David Crockett, University of South Carolina, USA
Volume
NA - Advances in Consumer Research Volume 41 | 2013
Share Proceeding
Featured papers
See MoreFeatured
Mediation as a Multi-Dimensional Process of Brand-Related Interaction
Serena Wider, Copenhagen Business School
Andrea Lucarelli, Lund University
Sylvia Wallpach, Copenhagen Business School
Featured
When CSR Becomes a Liability for Firms in Crises: Effects on Perceived Hypocrisy and Consumer Forgiveness
Argiro Kliamenakis, Concordia University, Canada
H. Onur Bodur, Concordia University, Canada
Featured
‘But Screw the Little People, Right?’ Case of the Commercialization of Reward-Based Crowdfunding
Natalia Drozdova, Norwegian School of Economics and Business Administration, Norway