An Analysis of Anger Responses Within the Context of Virtualized Consumption of Hatsune Miku

This paper contributes to virtual consumption theory by investigating the meaning of a virtual singing celebrity from Japan. Through a Grounded Theory analysis of fan comments, several key themes have been extracted leading to a summary model that explicates the network of key concepts and themes of Hatsune Miku (HM).



Citation:

Lukman Aroean and Philip Sugai (2013) ,"An Analysis of Anger Responses Within the Context of Virtualized Consumption of Hatsune Miku", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research, Pages: .

Authors

Lukman Aroean, Bournemouth University, UK
Philip Sugai, International University of Japan, Japan



Volume

NA - Advances in Consumer Research Volume 41 | 2013



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