The Effect of an Abstract Vs. Concrete Mindset on Coping Behavior in Negative Emotion-Laden Trade-Offs

We examine how assuming an abstract or concrete mindset changes the negative emotion generated by difficult trade-offs. We show that assuming an abstract mindset reduces perceptions of the negatively emotional stress in difficult trade-offs and explore the lower levels of coping behavior during choice that result.



Citation:

David Alexander and John Sailors (2013) ,"The Effect of an Abstract Vs. Concrete Mindset on Coping Behavior in Negative Emotion-Laden Trade-Offs", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.

Authors

David Alexander, University of St. Thomas, USA
John Sailors, University of St. Thomas, USA



Volume

NA - Advances in Consumer Research Volume 41 | 2013



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