The Power to Know What You Want: How Power Influences Preference Consistency

We hypothesize that power increases preference consistency. In three experiments, we show that power increase reliance on internal preferences compared to external cues, that power increases consistency between preferred product features and choices, and that power decreases transitivity violations. Future directions, theoretical implications, and practical implications are discussed.


Bella Rozenkrants, Daniella Kupor, Andrea Weihrauch, and Jonathan Levav (2013) ,"The Power to Know What You Want: How Power Influences Preference Consistency", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.


Bella Rozenkrants, Stanford University, USA
Daniella Kupor, Stanford University, USA
Andrea Weihrauch, Friederich-Alexander University Erlangen-Nuremberg, Germany
Jonathan Levav, Stanford Graduate School of Business, Stanford University, USA


NA - Advances in Consumer Research Volume 41 | 2013

Share Proceeding

Featured papers

See More


“My Brand” Behaved Badly: Psychological Ownership and Consumer Responsibility for Helping Brands Recover from Transgressions

Jennifer Wiggins, Kent State University, USA
Pamela Grimm, Kent State University, USA
Christina Kuchmaner, Kent State University, USA

Read More


‘Family Tech-Support’: Consequences for Family Assemblages and Non-Purchase Decision Technology Adoption

Pao Franco, University of Melbourne, Australia

Read More


E5. Volunteer Motivations for Direct versus Indirect Service

Abigail Schneider, Regis University
Eric Hamerman, Iona College

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.