The Multifaceted Role of Affect in Self-Affirmation Effects

Although it has little direct influence on general affect, self-affirmation has a multifaceted relationship with general and specific affective experiences. We argue that positive affect buttresses (and negative affect minimizes) salutary effects of self-affirmation, and that self-affirmation increases task-related negative affect but also reduces impairment of performance by chronic stress.


William M. P. Klein, Peter R. Harris, and Rebecca Ferrer (2013) ,"The Multifaceted Role of Affect in Self-Affirmation Effects", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research, Pages: .


William M. P. Klein, National Cancer Institute and University of Pittsburgh, USA
Peter R. Harris, University of Sussex, UK
Rebecca Ferrer, National Cancer Institute, USA


NA - Advances in Consumer Research Volume 41 | 2013

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