Imagine Yourself in Use: Measuring the Construct of Consumption Vision
In spite of its importance, the consumption vision construct has seen limited adoption in identification of effective marketing communications. The current study aims to clarify this construct and present a measurement tool for future researchers and practitioners.
Mark Yi-Cheon Yim and Paul Sauer (2013) ,"Imagine Yourself in Use: Measuring the Construct of Consumption Vision", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.
Mark Yi-Cheon Yim, Canisius College, USA
Paul Sauer, Canisius College, USA
NA - Advances in Consumer Research Volume 41 | 2013
How the Unconstructed Identity Relieves Consumers of Identity-Relevant Consumption
Tracy Rank-Christman, University of Wisconsin - Milwaukee, USA
Lauren Poupis, Iona College
How Awe Might Be Awesome: The Role of Awe in Consumers’ Food Consumption and Perceptions of Misshapen Produce
Begum Oz, University of Massachusetts, USA
Elizabeth Miller, University of Massachusetts, USA
G9. The Voice From Afar: How Reverberation Affects Consumer Cognition
Johann Melzner, New York University, USA
Jochim Hansen, University of Salzburg