The Dark Side of Product Visualization: Negative Effects of Imagery
The visualization literature demonstrates that product imagery is associated with positive consumer outcomes. However, we show that personalizing imagery by having consumers incorporate their own photos with product images yields negative consumer outcomes. This is because self-photos elicit self-scrutiny and its attendant negative affect dampens product attitudes and purchase intentions.
Arun Lakshmanan, Lura Forcum, and Shanker Krishnan (2013) ,"The Dark Side of Product Visualization: Negative Effects of Imagery", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research, Pages: .
Arun Lakshmanan, SUNY Buffalo, USA
Lura Forcum, Indiana University, USA
Shanker Krishnan, Indiana University, USA
NA - Advances in Consumer Research Volume 41 | 2013
Placing Identity into the Self-Concept: The Role of Causal Beliefs in Identity-Based Consumption
Stephanie Chen, London Business School, UK
Oleg Urminsky, University of Chicago, USA
When do More Options Produce Worse Choice?
Shannon Duncan, Columbia University, USA
Ulf Bockenholt, Northwestern University, USA
Eric J Johnson, Columbia University, USA
Do Altruistic Individuals "Share" More Contents on Social Media?
Travis Tae Oh, Columbia University, USA
Keith Wilcox, Columbia University, USA