To Tip Or Not to Tip: Emotional and Monetary Tradeoffs in Tipping

Social norms posit that the better the service the higher the tip. Results from three experiments show that under specific circumstances—not having enough cash—tipping norms might be paradoxically violated: individuals are more likely to avoid tipping good service, yet are as likely to tip poor service.


Ayelet Gneezy and Nina Mazar (2013) ,"To Tip Or Not to Tip: Emotional and Monetary Tradeoffs in Tipping", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research, Pages: .


Ayelet Gneezy, University of California San Diego, USA
Nina Mazar, University of Toronto, Canada


NA - Advances in Consumer Research Volume 41 | 2013

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