Does Reducing Nutritional Information Complexity Promote Healthier Food Choices?

We examine how the ease-of-processing of nutritional information at the point of purchase impacts consumers’ food choices. Our work reveals that facilitating consumers’ understanding of nutritional information by disclosing nutritional facts in a simple and easy-to-process format can help them make healthier food decisions.



Citation:

Hristina Dzhogleva, Jeff Inman, and Jim Maurer (2013) ,"Does Reducing Nutritional Information Complexity Promote Healthier Food Choices?", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research, Pages: .

Authors

Hristina Dzhogleva, University of Pittsburgh, USA
Jeff Inman, University of Pittsburgh, USA
Jim Maurer, Catalina Marketing Corporation, USA



Volume

NA - Advances in Consumer Research Volume 41 | 2013



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