Tens, Hundreds Or Thousands? How Nutritional Information Numerosity Nonconsciously Affects Unhealthy Food Choices
We examine how nutritional information unit size exerts a non-conscious influence on food perception and choice. In five studies, consumers judged unhealthy food to be healthier and selected it more when labeled with smaller unit nutritional information. This effect held for familiar and unfamiliar nutritional information and was primarily observed in high BMI consumers.
Keith Wilcox and Sonja Prokopec (2013) ,"Tens, Hundreds Or Thousands? How Nutritional Information Numerosity Nonconsciously Affects Unhealthy Food Choices", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research, Pages: .
Keith Wilcox, Columbia University, USA
Sonja Prokopec, ESSEC Business School, France
NA - Advances in Consumer Research Volume 41 | 2013
P7. Consumer Evaluations of Sale Prices: The Role of the Spatial Representation of Time
Yaeeun Kim, Temple University, USA
Joydeep Srivastava, Temple University, USA
The Inimical Lure of Intense Means
Jordan Etkin, Duke University, USA
Szu-chi Huang, Stanford University, USA
Q10. Social Media Agency: Exploring the Role of Social Media Structures in Shaping Consumers’ Identity Projects
Gabrielle Patry-Beaudoin, Queens University, Canada
Jay Handelman, Queens University, Canada