Anti-Brand Movement: Politico-Cultural Resistance and Ethical Commitment

Anti-brand communities are an example of social movements that go beyond the political and cultural dichotomy by playing a substantive role in the creation of alternative cultural venues for consumers to voice their oppositions and construct resistant identities that extend into more generalized political venues for broader social change.



Citation:

Emre Ulusoy (2013) ,"Anti-Brand Movement: Politico-Cultural Resistance and Ethical Commitment", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.

Authors

Emre Ulusoy, University of Texas - Pan American, USA



Volume

NA - Advances in Consumer Research Volume 41 | 2013



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