Materialism and Well-Being Among Consumers of Three Asian Subcultures: the Effects of Religion and Ethnicity

We present results that explain the relationship between materialism and well-being among Muslims, Buddhists, and Hindus in Malaysia, and examine the impact of ethnicity and religiosity. We find that stress is a variable that mediates the effects of materialism on life satisfaction, which, in turn, is moderated by religious beliefs.



Citation:

Fon Sim Ong and George Moschis (2013) ,"Materialism and Well-Being Among Consumers of Three Asian Subcultures: the Effects of Religion and Ethnicity", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research, Pages: .

Authors

Fon Sim Ong, The University of Nottingham Malaysia Campus, Malaysia
George Moschis, Georgia State University, USA



Volume

NA - Advances in Consumer Research Volume 41 | 2013



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