On Metacognition and Culture
We show metacognitive effects on judgment vary by culture. Whereas American participants and Indians primed with the notion that choice reflects the inner-self interpreted difficult decisions as more important, and consequently deliberated harder, Indian participants and Americans primed with the notion that choice reflects societal roles did not.
Citation:
Aner Sela and Jonah Berger (2013) ,"On Metacognition and Culture", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research, Pages: .
Authors
Aner Sela, University of Florida, USA
Jonah Berger, University of Pennsylvania, USA
Volume
NA - Advances in Consumer Research Volume 41 | 2013
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