Thinking That Choices Reflect the Self Leads to Maximizing Behavior
Why would people decision maximize when maximizing, compared to satisficing, lowers decision satisfaction and heightens regret? We hypothesized that consumers who feel that choices reflect the self are more likely than others to exhibit maximizing tendencies. Three studies using measured and manipulated variables and self-reports supported this hypothesis.
Kathleen Vohs and Nicholas Olson (2013) ,"Thinking That Choices Reflect the Self Leads to Maximizing Behavior", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research, Pages: .
Kathleen Vohs, University of Minnesota, USA
Nicholas Olson, University of Minnesota, USA
NA - Advances in Consumer Research Volume 41 | 2013
Unexpected-Framing Effect: Impact of Framing a Product Benefit as Unexpected on Product Desire
Monica Wadhwa, INSEAD, Singapore
Christine Kim, Hong Kong University of Science and Technology
Amitava Chattopadhyay, INSEAD, Singapore
Wenbo Wang, Hong Kong University of Science and Technology
L5. Understanding the components and effects of the Omnichannel Seamless Experience.
PAULA RODRÍGUEZ-TORRICO, Universidad de Burgos (Spain)
Lauren Trabold, Manhattan College
Sonia San-Martín, University of Burgos (Spain)
Rebeca San José, University of Valladolid (Spain)
H2. Influencing Consumer Response to Products with High Styling: The Role of Mindsets
Ying-Ching Lin, National Chengchi Uniersity, Taiwan
Angela Chang, Northeastern University, USA