The Effects of Impulsivity on Perceptions of Prior Consumption

This research examines how differences in impulsivity affect how prior indulgences are perceived. We found that people who possess a regulatory goal but are high in impulsivity distort perceptions of past indulgences in order to manufacture goal progress, but only in the presence of an opportunity to indulge.


Frank May and Caglar Irmak (2013) ,"The Effects of Impulsivity on Perceptions of Prior Consumption", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research, Pages: .


Frank May, University of South Carolina, USA
Caglar Irmak, University of Georgia, USA


NA - Advances in Consumer Research Volume 41 | 2013

Share Proceeding

Featured papers

See More


Meaningfulness in New Products: Conceptualization and Measurement

Maria Sääksjärvi, Delft University of Technology, The Netherlands
Katarina Hellén, Univeristy of Vaasa

Read More


Brands as Complex Social Processes

Andrea Hemetsberger, University of Innsbruck, Austria
Hans Mühlbacher, International University of Monaco
Eric J Arnould, Aalto University, Finland

Read More


Deprivation of Control and the Phonetic Appeal of Brand Names

Jamel Khenfer, Zayed University
Caroline Cuny, Grenoble Ecole de Management

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.