The Effects of Impulsivity on Perceptions of Prior Consumption
This research examines how differences in impulsivity affect how prior indulgences are perceived. We found that people who possess a regulatory goal but are high in impulsivity distort perceptions of past indulgences in order to manufacture goal progress, but only in the presence of an opportunity to indulge.
Frank May and Caglar Irmak (2013) ,"The Effects of Impulsivity on Perceptions of Prior Consumption", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research, Pages: .
Frank May, University of South Carolina, USA
Caglar Irmak, University of Georgia, USA
NA - Advances in Consumer Research Volume 41 | 2013
Meaningfulness in New Products: Conceptualization and Measurement
Maria Sääksjärvi, Delft University of Technology, The Netherlands
Katarina Hellén, Univeristy of Vaasa
Brands as Complex Social Processes
Andrea Hemetsberger, University of Innsbruck, Austria
Hans Mühlbacher, International University of Monaco
Eric J Arnould, Aalto University, Finland
Deprivation of Control and the Phonetic Appeal of Brand Names
Jamel Khenfer, Zayed University
Caroline Cuny, Grenoble Ecole de Management