The Effects of Impulsivity on Perceptions of Prior Consumption
This research examines how differences in impulsivity affect how prior indulgences are perceived. We found that people who possess a regulatory goal but are high in impulsivity distort perceptions of past indulgences in order to manufacture goal progress, but only in the presence of an opportunity to indulge.
Citation:
Frank May and Caglar Irmak (2013) ,"The Effects of Impulsivity on Perceptions of Prior Consumption", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research, Pages: .
Authors
Frank May, University of South Carolina, USA
Caglar Irmak, University of Georgia, USA
Volume
NA - Advances in Consumer Research Volume 41 | 2013
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