Naive Or Savvy: How Credible Are Online Reviews For Credence Services?

Because consumers cannot assess the quality of credence attributes (e.g., a doctor’s skill in diagnosis), reviews of these attributes should be discounted by other consumers. We examine the claims made in reviews of credence vs. experience services (e.g., doctors vs. hair stylists) and how consumers interpret these claims.



Citation:

Shannon Lantzy, Katherine Stewart, and Rebecca Hamilton (2013) ,"Naive Or Savvy: How Credible Are Online Reviews For Credence Services?", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research, Pages: .

Authors

Shannon Lantzy, University of Maryland, USA
Katherine Stewart, University of Maryland, USA
Rebecca Hamilton, University of Maryland, USA



Volume

NA - Advances in Consumer Research Volume 41 | 2013



Share Proceeding

Featured papers

See More

Featured

Snack Portion Size Choice, Expectations and Actual Experiences in Children: The Interplay of Healthiness, Hunger, and Sensory Food Imagery

Pierre Chandon, INSEAD, France
Celia Hachefa, System U
Yann Cornil, University of British Columbia, Canada
Sophie Nicklaus, Université Bourgogne Franche-Comté
Camille Schwartz, Université Bourgogne Franche-Comté
Christine Lange, Université Bourgogne Franche-Comté

Read More

Featured

When do people learn more from others’ prosocial behavior? A meta-analysis of prosocial modeling effect

Haesung Annie Jung, University of Texas at Austin, USA
Eunjoo Han, Auckland University of Technology, New Zealand
Eunjin Seo, Texas State University
Marlone Henderson, University of Texas at Austin, USA
Erika Patall, University of Southern California, USA

Read More

Featured

“Eww, It Has a Face!” Anthropomorphizing Food Products Deteriorates Consumption Experience

Roland Schroll, University of Innsbruck, Austria

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.