The Effects of Resource Scarcity on the Ideal Female Body Size

Although consumers living in more affluent regions idealize very thin female models, those living in relatively poorer regions favor heavier female body sizes. In this work, we show that these differences might emerge from people's divergent responses to current resource stressors that vary as a function of their childhood environments.


Sarah E. Hill, Danielle DelPriore, Christopher Rodeheffer, and Max Butterfield (2013) ,"The Effects of Resource Scarcity on the Ideal Female Body Size", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research, Pages: .


Sarah E. Hill, Texas Christian University, USA
Danielle DelPriore, Texas Christian University, USA
Christopher Rodeheffer, Texas Christian University, USA
Max Butterfield, Texas Christian University, USA


NA - Advances in Consumer Research Volume 41 | 2013

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