Mere Exposure to Money Motivates Goal Attainment
Four experiments showed that mere exposure to the idea of money led to better intentions, attitudes, motivation, and actual performance toward goals. The results held across financial, health, problem solving, and leisure goals. Theoretically this work ties earning money and using money to goal pursuit through independent and frequently-paired associations.
Gülen Sarial-Abi and Kathleen Vohs (2013) ,"Mere Exposure to Money Motivates Goal Attainment", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research, Pages: .
Gülen Sarial-Abi, Bocconi University, Italy
Kathleen Vohs, University of Minnesota, USA
NA - Advances in Consumer Research Volume 41 | 2013
How Eyes Pull on the Heartstrings: Averted Eye Gaze Enhances Narrative Transportation and Self-Brand Connection
Ngoc To, University of Houston, USA
Vanessa Patrick, University of Houston, USA
Why is 1 out of 20 Riskier than 5%? Effect of Representing Unlikely Events as Frequency versus Percentage on Risk Perceptions
Nevena T Koukova, Lehigh University
Joydeep Srivastava, Temple University, USA
M10. I Need a Hero: How Loneliness Interacts with the Symbolic Meaning of Products to Affect Consumer Attitude
Sirajul Arefin Shibly, SUNY Binghamton, USA
Jinfeng Jiao, SUNY Binghamton, USA