Can Consumers Make Affordable Care Affordable? the Value of Choice Architecture

In less than a year, tens of millions will be choosing health coverage. Our results suggest there is significant room for improving choices. Without any intervention, respondents perform at near chance. However providing calculation aids, and “smart” defaults could save approximately 10 billion dollars every year.



Citation:

Eric Johnson, Ran Hassin, Tom Baker, Allison Bajger, and Galen Treuer (2013) ,"Can Consumers Make Affordable Care Affordable? the Value of Choice Architecture", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research, Pages: .

Authors

Eric Johnson, Columbia University, USA
Ran Hassin, Hebrew University of Jerusalem, Israel
Tom Baker, University of Pennsylvania, USA
Allison Bajger, University of Pennsylvania, USA
Galen Treuer, University of Miami, USA



Volume

NA - Advances in Consumer Research Volume 41 | 2013



Share Proceeding

Featured papers

See More

Featured

Q7. Desire in Performed Consumption: Examining the Case of Korean Beauty Vlogging

Marie-Eve Jodoin, HEC Montreal, Canada
Marie-Agnès Parmentier, HEC Montreal, Canada

Read More

Featured

Accounting For Gains From Discounted Credit

Andong Cheng, University of Delaware, USA
Ernest Baskin, Yale University, USA

Read More

Featured

How the Unconstructed Identity Relieves Consumers of Identity-Relevant Consumption

Tracy Rank-Christman, University of Wisconsin - Milwaukee, USA
Lauren Poupis, Iona College

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.