The Lucky Financial Advisor: How Luck Perceptions Influence Consumers' Investment Decisions
We show that financial advisors' luck in areas unrelated to investment influences consumers: they invest more when learning that the advisor is lucky. The effect is prominent for consumers who believe in good luck, and arises regardless of advisor's expertise: consumers place as much stock in luck as in competence.
Citation:
Peter Darke , Jennifer Argo, and Monica Popa (2013) ,"The Lucky Financial Advisor: How Luck Perceptions Influence Consumers' Investment Decisions", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.
Authors
Peter Darke , The Schulich School of Business, York University, Canada
Jennifer Argo, University of Alberta, Canada
Monica Popa, Edwards School of Business, University of Saskatchewan, Canada
Volume
NA - Advances in Consumer Research Volume 41 | 2013
Share Proceeding
Featured papers
See MoreFeatured
K4. Movie Reviews and their Sentiments: Evidence of a Bandwagon Effect in Individualistic Cultures
Subimal Chatterjee, SUNY Binghamton, USA
Ning Fu, SUNY Binghamton, USA
Qi Wang, SUNY Binghamton, USA
Featured
Exiting Etsy? When Collaboration Among Market Co-Creators Come Undone
daiane scaraboto, Pontificia Universidad Católica de Chile
Eileen Fischer, York University, Canada
Featured
C6. How Does Unsatisfied Curiosity Stir Our Craving For Food?
Chen Wang, Drexel University, USA