We introduce the concept of choice utility, which describes the utility obtained by how people attain an outcome independent of what the actual outcome is. Our data document preference reversals in classic decision problems when we manipulate the degree of choice utility.
Ioannis Evangelidis and Jonathan Levav (2013) ,"Choice Utility", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research, Pages: .
Ioannis Evangelidis, Rotterdam School of Management, Erasmus University, The Netherlands
Jonathan Levav, Stanford Graduate School of Business, Stanford University, USA
NA - Advances in Consumer Research Volume 41 | 2013
B8. Factors Influencing Collaborative Consumption Usage in the US market: An Exploratory Study
Pia Annette Albinsson, Appalachian State University
B. Yasanthi Perera, Brock University, Canada
Bidisha Burman, University of Mary Washington
Lubna Nafees, Appalachian State University
Institutional Influence on Indebted Consumers’ Understanding of Wants and Needs
Mary Celsi, California State University Long Beach, USA
Stephanie Dellande, Menlo College
Mary Gilly, University of California Irvine, USA
Russ Nelson, Northwestern University, USA
F2. Can Stricter Ethical Standards Increase Tolerance for Ethical Misconduct?
Olya Bullard, University of Winnipeg
Sara Penner, University of Manitoba, Canada
Kelley Main, University of Manitoba, Canada