The Development of the Mindful Consumption Process Through the Sufficiency Economy

Employing qualitative methods, this study attempts to understand how consumers practice mindful consumption. Through applying the concept of the sufficiency economy, the process of mindful consumption can be developed and sustained. This study extends the concept of mindful consumption by examining the phenomenon at both individual and collective levels.


Theeranuch Pusaksrikit, Siwarit Pongsakornrungsilp, and Pimlapas Pongsakornrungsilp (2013) ,"The Development of the Mindful Consumption Process Through the Sufficiency Economy ", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research, Pages: .


Theeranuch Pusaksrikit, University of the Thai Chamber of Commerce, Thailand
Siwarit Pongsakornrungsilp, Walailak University, Thailand
Pimlapas Pongsakornrungsilp, Walailak University, Thailand


NA - Advances in Consumer Research Volume 41 | 2013

Share Proceeding

Featured papers

See More


N1. The Experiential Advantage in Eudaimonic Well-being – An Experimental Assessment

Aditya Gupta, University of Nebraska-Lincoln
James Gentry, University of Nebraska-Lincoln

Read More


Improving Customer Satisfaction Online through Valence Matching

Hannah Perfecto, Washington University, USA
Leif D. Nelson, University of California Berkeley, USA

Read More


Testing Theories of Goal Progress within Online Learning

Tong Lu, University of Pennsylvania, USA
Eric Bradlow, University of Pennsylvania, USA
Wesley Hutchinson, University of Pennsylvania, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.