What Is the Best Strategy to Track the Price of Your Shopping Basket?

What are the best computational strategies to track the total price of a shopping basket? Van Ittersum et al. found that people choosing the most accurate strategy did worse. We made the comparison in a field study and find that the most accurate and effortful strategy dominates simplification strategies.



Citation:

Tatiana Sokolova and Marc Vanhuele (2013) ,"What Is the Best Strategy to Track the Price of Your Shopping Basket?", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.

Authors

Tatiana Sokolova, HEC Paris, France
Marc Vanhuele, HEC Paris, France



Volume

NA - Advances in Consumer Research Volume 41 | 2013



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