Will Future Orientation Make People Socially Expansive?
Across two experiments, we find that future orientation can influence the extent to which consumers would like to expand their social networks. This research suggests that both individual differences in future orientation and the temporally activated future focus can make consumers socially expansive, and the regulatory focus moderates this effect.
Haejoo Han, Heeyoung Yoon, and Kyoungmi Lee (2013) ,"Will Future Orientation Make People Socially Expansive?", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.
Haejoo Han, Yonsei University, Republic of Korea
Heeyoung Yoon, Yonsei University, Republic of Korea
Kyoungmi Lee, Seoul National University, Republic of Korea
NA - Advances in Consumer Research Volume 41 | 2013
How Incremental Theory Enhances or Reduces Charitable Giving
Alyssa Yoon, Korea University, Korea
Jongwon Park, Korea University, Korea
Understanding the Framing of Recommendations
Jia Gai, Erasmus University Rotterdam, The Netherlands
Anne-Kathrin Klesse, Erasmus University Rotterdam, The Netherlands
Both Good from Afar…and Far from Good? Mental Representation Changes Consumer Preference for Products from a Brand with a Reputation for Innovativeness
Jeff Larson, Brigham Young University, USA
Kelly Goldsmith, Vanderbilt University, USA
BJ Allen, University of Arkansas, USA