Will Future Orientation Make People Socially Expansive?
Across two experiments, we find that future orientation can influence the extent to which consumers would like to expand their social networks. This research suggests that both individual differences in future orientation and the temporally activated future focus can make consumers socially expansive, and the regulatory focus moderates this effect.
Haejoo Han, Heeyoung Yoon, and Kyoungmi Lee (2013) ,"Will Future Orientation Make People Socially Expansive?", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.
Haejoo Han, Yonsei University, Republic of Korea
Heeyoung Yoon, Yonsei University, Republic of Korea
Kyoungmi Lee, Seoul National University, Republic of Korea
NA - Advances in Consumer Research Volume 41 | 2013
Thank You = Trust Me: When Gratitude Expressions Help Promote New Products
Maria Ng, University of Houston, USA
Dejun Tony Kong, University of Houston, USA
Vanessa Patrick, University of Houston, USA
What Converts Webpage Visits into Crowdfunding Contributions: Assessing the Role of Circumstantial Information
Lucia Salmonson Guimarães Barros, Universidade Federal de Sao Paulo
César Zucco Jr, Brazilian School of Public and Business Administration, Brazil
Eduardo B. Andrade, FGV / EBAPE
Marcelo Salhab Brogliato, Brazilian School of Public and Business Administration, Brazil
When do people learn more from others’ prosocial behavior? A meta-analysis of prosocial modeling effect
Haesung Annie Jung, University of Texas at Austin, USA
Eunjoo Han, Auckland University of Technology, New Zealand
Eunjin Seo, Texas State University
Marlone Henderson, University of Texas at Austin, USA
Erika Patall, University of Southern California, USA