But I Don't Wanna! How Group Fun Can Increase Consumers' Motivation For the Un-Enjoyable
Two studies demonstrate how the co-creation of fun may be used to motivate consumers to engage in exercise, and the ways in which fun can impact health and well-being. We show that fun is associated with higher levels of self- and group efficacy, which in turn can increase intrinsic motivation.
Citation:
Stefanie M. Tignor, Paul W. Fombelle, and Nancy J. Sirianni (2013) ,"But I Don't Wanna! How Group Fun Can Increase Consumers' Motivation For the Un-Enjoyable", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.
Authors
Stefanie M. Tignor, Northeastern University, USA
Paul W. Fombelle, Northeastern University, USA
Nancy J. Sirianni, Northeastern University, USA
Volume
NA - Advances in Consumer Research Volume 41 | 2013
Share Proceeding
Featured papers
See MoreFeatured
When products become autonomous: Drawbacks of a perceived lack of control and how to resolve it
Moritz Joerling, RWTH Aachen University
Robert Böhm, RWTH Aachen University
Stefanie Paluch, RWTH Aachen University
Featured
‘Family Tech-Support’: Consequences for Family Assemblages and Non-Purchase Decision Technology Adoption
Pao Franco, University of Melbourne, Australia
Featured
I, Me, Mine: The Effect of the Explicitness of Self-Anchoring on Consumer Evaluations
Adrienne E Foos, Mercyhurst University
Kathleen A Keeling, University of Manchester, UK
Debbie I Keeling, University of Sussex