But I Don't Wanna! How Group Fun Can Increase Consumers' Motivation For the Un-Enjoyable

Two studies demonstrate how the co-creation of fun may be used to motivate consumers to engage in exercise, and the ways in which fun can impact health and well-being. We show that fun is associated with higher levels of self- and group efficacy, which in turn can increase intrinsic motivation.



Citation:

Stefanie M. Tignor, Paul W. Fombelle, and Nancy J. Sirianni (2013) ,"But I Don't Wanna! How Group Fun Can Increase Consumers' Motivation For the Un-Enjoyable", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.

Authors

Stefanie M. Tignor, Northeastern University, USA
Paul W. Fombelle, Northeastern University, USA
Nancy J. Sirianni, Northeastern University, USA



Volume

NA - Advances in Consumer Research Volume 41 | 2013



Share Proceeding

Featured papers

See More

Featured

K1. The Impact of Moral Violation and Advertising Appeals on Brand Attitude

Chunya Xie, Renmin University of China
En-Chung Chang, Renmin University of China
Beixi Wen, Renmin University of China

Read More

Featured

Examining the Link between Predicted Identity Change and Future Well-Being

Joseph Reiff, University of California Los Angeles, USA
Hal Hershfield, University of California Los Angeles, USA
Jordi Quoidbach, ESADE Business School, Spain

Read More

Featured

K2. Influence of Attentional Breadth on Processing and Memory of Brand Advertisements

Nicolas Noack, University of Duisburg-Essen
Lynn Brinkmann, University of Duisburg-Essen
Oliver B. Büttner, University of Duisburg-Essen

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.