Brand Salience For the Visually Impaired: an Exploration on Brand Reception and Experience For Blind and Low Vision Audiences

This study examines the recognition and experience of branded products by blind and low vision audiences. The importance of understanding brand reception and perception through the lens of the visually impaired is intended to increase business value for organizations, enhance information accessibility, improve social equality and enhance quality of life.



Citation:

Janice Fung (2013) ,"Brand Salience For the Visually Impaired: an Exploration on Brand Reception and Experience For Blind and Low Vision Audiences", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.

Authors

Janice Fung, Humber College Institute of Technology and Advanced Learning, Canada



Volume

NA - Advances in Consumer Research Volume 41 | 2013



Share Proceeding

Featured papers

See More

Featured

A Rational Model to Predict Consumers’ Irrational Behavior

Vahid Rahmani, Rowan University

Read More

Featured

Product Search on Crowded Retail Shelves: Impact of Vertical Product Location on Search Performance

Ana Scekic, HEC Paris, France
Selin Atalay, Frankfurt School of Finance and Management, Germany
Cathy Liu Yang, HEC Paris, France
Peter Ebbes, HEC Paris, France

Read More

Featured

What’s Your Construct? Exploring the Different Definitions and Operationalizations of Scarcity

Kelly Goldsmith, Vanderbilt University, USA
Rebecca Hamilton, Georgetown University, USA
Caroline Roux, Concordia University, Canada
meng zhu, Johns Hopkins University

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.