Green Consumption and the Theory of Planned Behavior in the Context of Post-Megaquake Behaviors in Japan

This study clarifies decision-making processes of Japanese green consumers after the Great East Japan Earthquake through quantitative analysis. Japanese consumers were segmented based on past behavior to assess the differences in each group’s decision-making processes to purchase environmentally friendly products using the theory of planned behavior.



Citation:

Sumire Stanislawski, Yasushi Sonobe, and Shuji Ohira (2013) ,"Green Consumption and the Theory of Planned Behavior in the Context of Post-Megaquake Behaviors in Japan", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research, Pages: .

Authors

Sumire Stanislawski, Waseda University, Japan
Yasushi Sonobe, Takachiho University, Japan
Shuji Ohira, Chiba University of Commerce, Japan



Volume

NA - Advances in Consumer Research Volume 41 | 2013



Share Proceeding

Featured papers

See More

Featured

Q10. Social Media Agency: Exploring the Role of Social Media Structures in Shaping Consumers’ Identity Projects

Gabrielle Patry-Beaudoin, Queens University, Canada
Jay Handelman, Queens University, Canada

Read More

Featured

J3. You Think I’m Yours but, Trust Me, I’m Not: How Consumers Value Dogs and Cats

Colleen Patricia Kirk, New York Institute of Technology
Samantha Renee Kirk, Boston College, USA

Read More

Featured

“But, will you think it's important to use mouthwash?” How Visual Communication of a Set Impacts Perceived Set Completeness and Item Importance

Miaolei (Liam) Jia, University of Warwick, United Kingdom
Xiuping Li, National University of Singapore, Singapore
aradhna krishna, University of Michigan, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.