Impacts of the Motivations and Antecedents of Legacy Writing on the Consumption of Biographic Services By the Elderly

This article highlights an emerging market – the life history business – which enables people to preserve individual and family memory. A quantitative study indicate that although there are several motivations behind writing a biography, only some of them (sharing and transmitting) influence the intent to consume services (i.e. the ghost writing).



Citation:

Samuel Guillemot and Bertrand Urien (2013) ,"Impacts of the Motivations and Antecedents of Legacy Writing on the Consumption of Biographic Services By the Elderly", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research, Pages: .

Authors

Samuel Guillemot, Université de Bretagne Occidentale, France
Bertrand Urien, Université de Bretagne Occidentale, France



Volume

NA - Advances in Consumer Research Volume 41 | 2013



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