Impacts of the Motivations and Antecedents of Legacy Writing on the Consumption of Biographic Services By the Elderly
This article highlights an emerging market – the life history business – which enables people to preserve individual and family memory. A quantitative study indicate that although there are several motivations behind writing a biography, only some of them (sharing and transmitting) influence the intent to consume services (i.e. the ghost writing).
Citation:
Samuel Guillemot and Bertrand Urien (2013) ,"Impacts of the Motivations and Antecedents of Legacy Writing on the Consumption of Biographic Services By the Elderly", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research, Pages: .
Authors
Samuel Guillemot, Université de Bretagne Occidentale, France
Bertrand Urien, Université de Bretagne Occidentale, France
Volume
NA - Advances in Consumer Research Volume 41 | 2013
Share Proceeding
Featured papers
See MoreFeatured
Examining the Link between Predicted Identity Change and Future Well-Being
Joseph Reiff, University of California Los Angeles, USA
Hal Hershfield, University of California Los Angeles, USA
Jordi Quoidbach, ESADE Business School, Spain
Featured
R3. In Experiences We Trust: From Brand-centric Experiences to Experience-centric Brands
Melissa Archpru Akaka, University of Denver
Ana Babic Rosario, University of Denver
Gia Nardini, University of Denver
Featured
Mistaking the Journey for the Destination: Overestimating the Fruits of (More) Labor
Eva C Buechel, University of Southern California, USA
Carey K. Morewedge, Boston University, USA
Jiao Zhang, University of Oregon, USA