Development and Validation of an Evaluation Difficulty Scale

The current paper demonstrates that people differ in the extent to which they experience difficulties to make evaluations. Studies 1 and 2 construct a valid and reliable 6-item evaluation difficulty scale. Studies 3 and 4 demonstrate that current evaluation difficulty scale is able to predict various types of (consumer) behavior.



Citation:

Tess Bogaerts and Mario Pandelaere (2013) ,"Development and Validation of an Evaluation Difficulty Scale", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research, Pages: .

Authors

Tess Bogaerts, Ghent University, Belgium
Mario Pandelaere, Ghent University, Belgium



Volume

NA - Advances in Consumer Research Volume 41 | 2013



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