Fiddler on the Street: How Roma Refugees Enact Host Cultural Images of Nostalgic Otherness

Building on the idea that race is a type of performance, and an in-depth ethnography of Roma refugees, we develop the construct of ethnic entrepreneurship as the strategic actions of migrant consumers to enact and embody the host culture’s positive institutional images of nostalgic otherness to ensure smoother acculturation.



Citation:

Ela Veresiu and Markus Giesler (2013) ,"Fiddler on the Street: How Roma Refugees Enact Host Cultural Images of Nostalgic Otherness", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research, Pages: .

Authors

Ela Veresiu, Witten/Herdecke University, Germany
Markus Giesler, York University, Canada



Volume

NA - Advances in Consumer Research Volume 41 | 2013



Share Proceeding

Featured papers

See More

Featured

G12. The Effect of (Non-)appetizing Ambient Scents on Consumers’ Affinity Toward Vices and Virtues in the Retail Environment

Corinne M Kelley, Florida State University
Anders Gustafsson, Karlstad University
Poja Shams, Karlstad University
Martin Mende, Florida State University
Maura Scott, Florida State University

Read More

Featured

R2. Brand-to-Brand Communications: How Consumers React to Flattery Between Brands

Lingrui Zhou, Duke University, USA
Katherine Crain, Duke University, USA
Keisha Cutright, Duke University, USA

Read More

Featured

B2. The Prevention Oriented Chameleon: Mimicry in a Prevention Orientation Leads to More Brand Trust

Judith Willberger, Technical University of Munich
Gavan Fitzsimons, Duke University, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.