Manipulate Attributions to Improve Satisfaction For Nonconscious Self-Discrepant Behaviors

Individuals with interdependent self construal who are nonconsciously activated by variety-seeking goals are more satisfied with self-discrepant variety-seeking behaviors than those consciously activated after they realize their self-discrepant behaviors. Whether an accessible external attribution exists also impacts satisfaction. Perceived self determination fully mediates the relationship between attribution and satisfaction.



Citation:

Yanghong Hu, Nan Cui, and Lan Xu (2013) ,"Manipulate Attributions to Improve Satisfaction For Nonconscious Self-Discrepant Behaviors", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.

Authors

Yanghong Hu, Hong Kong Baptist University, Hong Kong, China
Nan Cui, Wuhan University, China
Lan Xu, Wuhan University, China



Volume

NA - Advances in Consumer Research Volume 41 | 2013



Share Proceeding

Featured papers

See More

Featured

D6. How to Boast Appropriately When Word of Mouth Flows Internationally?

Xingyu Wang, Huazhong University of Science and Technology, China
Yaping Chang, Huazhong University of Science and Technology, China
Jun Yan, Huazhong University of Science and Technology, China

Read More

Featured

“Slim-As-Luxury” Effect: Product Shape as Input to Luxury Perceptions

Ji Jill Xiong, National University of Singapore, Singapore
Yu Ding, Columbia University, USA
Gita Venkataramani Johar, Columbia University, USA

Read More

Featured

Show Me More! Powerlessness Drives Variety Seeking

Wangshuai Wang, Shanghai University of International Business and Economics
Raj Raghunathan, University of Texas at Austin, USA
Dinesh Gauri, University of Arkansas, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.