Manipulate Attributions to Improve Satisfaction For Nonconscious Self-Discrepant Behaviors
Individuals with interdependent self construal who are nonconsciously activated by variety-seeking goals are more satisfied with self-discrepant variety-seeking behaviors than those consciously activated after they realize their self-discrepant behaviors. Whether an accessible external attribution exists also impacts satisfaction. Perceived self determination fully mediates the relationship between attribution and satisfaction.
Citation:
Yanghong Hu, Nan Cui, and Lan Xu (2013) ,"Manipulate Attributions to Improve Satisfaction For Nonconscious Self-Discrepant Behaviors", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.
Authors
Yanghong Hu, Hong Kong Baptist University, Hong Kong, China
Nan Cui, Wuhan University, China
Lan Xu, Wuhan University, China
Volume
NA - Advances in Consumer Research Volume 41 | 2013
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