Wow, You're Tall! Effects of Others' Body Height on Consumers' Product Evaluations
We present and test a framework to show whether the height of another individual can influence a consumer’s product evaluations. Our findings reveal that the non-interactive social presence of a conspicuously tall individual activates a height related association (status), which leads to evaluations consistent with this association.
Utku Akkoç and Jennifer Argo (2013) ,"Wow, You're Tall! Effects of Others' Body Height on Consumers' Product Evaluations", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.
Utku Akkoç, University of Alberta, Canada
Jennifer Argo, University of Alberta, Canada
NA - Advances in Consumer Research Volume 41 | 2013
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