Cultured Materialism: the Culturally Bound Link Between Materialism and Subjective Well-Being

Previous research established a uniformly negative correlation between materialism and subjective well-being within the US. The present paper proposes culture is a pivotal moderator to this relationship. Relative to Americans, Chinese participants evaluated materialistic individuals more favorably and report higher, not lower, subjective well-being after a materialism prime.


Miao Hu, Derek D. Rucker, and Jie Chen (2013) ,"Cultured Materialism: the Culturally Bound Link Between Materialism and Subjective Well-Being ", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research, Pages: .


Miao Hu, Northwestern University, USA
Derek D. Rucker, Northwestern University, USA
Jie Chen, Shanghai Jiao Tong University, China


NA - Advances in Consumer Research Volume 41 | 2013

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