Cultured Materialism: the Culturally Bound Link Between Materialism and Subjective Well-Being
Previous research established a uniformly negative correlation between materialism and subjective well-being within the US. The present paper proposes culture is a pivotal moderator to this relationship. Relative to Americans, Chinese participants evaluated materialistic individuals more favorably and report higher, not lower, subjective well-being after a materialism prime.
Citation:
Miao Hu, Derek D. Rucker, and Jie Chen (2013) ,"Cultured Materialism: the Culturally Bound Link Between Materialism and Subjective Well-Being ", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research, Pages: .
Authors
Miao Hu, Northwestern University, USA
Derek D. Rucker, Northwestern University, USA
Jie Chen, Shanghai Jiao Tong University, China
Volume
NA - Advances in Consumer Research Volume 41 | 2013
Share Proceeding
Featured papers
See MoreFeatured
Q10. Social Media Agency: Exploring the Role of Social Media Structures in Shaping Consumers’ Identity Projects
Gabrielle Patry-Beaudoin, Queens University, Canada
Jay Handelman, Queens University, Canada
Featured
Better Marketing for a Better World
Jonah Berger, University of Pennsylvania, USA
Jonathan Zev Berman, London Business School, UK
Darren Dahl, University of British Columbia, Canada
Markus Giesler, York University, Canada
Rebecca Hamilton, Georgetown University, USA
Gita Venkataramani Johar, Columbia University, USA
John Lynch, University of Colorado, USA
Andrea Morales, Arizona State University, USA
Featured
The Effect of Fertility on Women’s Word-of-Mouth Behavior
Sevincgul Ulu, Rutgers University, USA
Kristina Durante, Rutgers University, USA
Jonah Berger, University of Pennsylvania, USA
Aekyoung Kim, Rutgers University, USA